This year the event had a classic rock festival theme, with one band playing a Woodstock-era set, so I drew on late-’60s concert poster graphics: [hand-lettered type, saturated color, psychedelic forms — edit to match what you actually did].

The poster was the lead piece, and the same look carried through [social graphics, signage, digital invites, the event-night slides — confirm]. The goal was a piece people would want to keep while still telling them how to show up and give. The night at White Owl Social Club brought together staff bands, a lip-sync battle with CCC, and a full room, and it raised nearly $18,000 for CCC’s work.